You may be on Facebook to connect with friends and family, but did you know it could also help you build your business? Facebook is an effective marketing tool that allows you to connect with people and spread the word about your services, products, promotions, and other aspects of your business.

Creating a fan page for your business will acquaint you with opportunities to promote your business on the social networking site. This article from Mashable on setting up a Facebook fan page for your business is a great starting point and includes some great tips to expand awareness about your business.