Twitter can be an invaluable tool for restaurants. They can use Twitter to communicate with fans and regulars, which will keep them coming back. Fans become regulars, regulars become evangelists. You need more of these people, and you can use Twitter to do it.
1. Get a Twitter handle for your restaurant’s name so that people know it’s you. @JaxBurgers is too generic, but your own name — @SteveSanderson — is too unknown. Pick the shortest possible name that people will still recognize: @PunchPizza, @Thr3eWiseMen, @BoogieBurger are all good examples.
2. Respond to people immediately. Whether they’re asking for directions, asking about the specials, or complaining about the service, respond immediately and publicly. Twitter is a great way to reach a lot of people easily, so even if you’re answering the same questions over and over, keep doing it. People will see it. And when people complain, if you can solve their problem, they’ll tell their friends you did, and people will see that too.
3. Ask fans to share photos, answer questions, or even help decide your next menu item. There are a couple of restaurants where I live that have asked their Twitter fans to vote between two different food items for their menu. It increases fan engagement, and their friends see that communication, which boosts word-of-mouth marketing.
One hint: When @replying to tweets, if your tweet starts with the @ symbol, only people who follow both of you will see it. But if you drop a space in front of the @, then everyone who follows you can see it.