But it’s much more than that, it’s a community of photo sharers who not only want to express themselves creatively, but share the interesting things they encounter throughout their day.
As a salon or spa owner, you can harness that sharing, and increase the word-of-mouth marketing for your business by asking your clients to share their Instagram photos on your Facebook page. This will do two things for you: 1) It will get your clients to share information about your salon or spa with their friends, thus showing them some of the great benefits you offer; and, 2) It will provide content that your page members can comment on and interact with, which will bring them back on a regular basis.
So how do you get your clients to share their photos of your salon or spa? For one thing, just ask them. Make sure there’s some signage hanging that tells people you’re on Instagram (and to Like your Facebook page). Hold a photo of the week contest (winner gets a small prize). Offer to take photos while someone is getting a facial or in the middle of a cut. And take your own photos of clients and put them on your page (with their permission, of course).
Instagram is an instant content provider and conversation starter among your clients. Take advantage of its growing popularity.