Every good marketer knows you have to measure the effectiveness of new campaigns, websites, and tactics, even getting down to different versions of articles and emails. One of our favorite measuring tools is Google Analytics, and if you’re not a user, you should become one right away.
We like Google Analytics for a few reasons.
First, it’s free. If you have a Gmail account, you have Google Analytics. If you don’t have one, sign up for one. Your Gmail/Analytics account gives you access to all Google properties.
Second, it’s easy. Just add the tracking code to your website or blog (they have easy instructions on how to do this), and you start seeing results in 24 hours.
Third, you can track campaigns. Let’s say you want to measure a few blog posts that lead to people downloading a special report on your site. You can create campaign codes to measure how each post performs in converting downloads.
Fourth, the reports are easy to read and follow. For example, check out the Content –> Landing Pages screen to see which of your pages are getting the most traffic. You can even see which keywords are working and which ones are not, and whether visitors are using mobile devices.
If you’re new to Google Analytics, one book we recommend is Teach Yourself Google Analytics in 10 Minutes a Day, which you can get on Amazon.com or from Barnes & Noble. This starts from the very basics of Google Analytics, and takes you all the way through advanced campaigns, reports, and other information that will help you measure your results on your website or blog.