Google’s recent announcement about their plans to convert Google Shopping from a free comparison shopping engine (CSE) to a paid service has created concern and confusion among many eCommerce merchants. While the initial reactions have been mixed, there’s definitely an opportunity for small businesses to use Google’s Product Listing Ads to increase their online sales.
In a recent article on the Solid Cactus blog—one of the Web.com brands—Mike McGinley shares six reasons why the new paid listings are a good option for merchants, such as giving them the bidding power to control the placement of their products as well as the ability to create their own promotional text.
Check out the article . . . and start planning your Google Product Listing Ad strategy!
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